Full course description
This is a High School two segment course. Start here for segment 1.
This course is part of Sports, Recreation, & Entertainment Marketing Program Progression. These courses must be taken in this order:
- Marketing Essentials OR Sport, Recreation, & Entertainment Essentials
- More to come
Explore the fast-paced and exciting world of marketing! Learn about the role of marketing in business in addition to the basics of business management, customer service, and economics. Examine how to identify target markets, perform market research, and develop successful marketing strategies. Discover the legal and ethical considerations of business and marketing, along with the impact of government on business.