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Course

Canvas22-23: Marketing Essentials/Level 2 - Lindenblad - p11 - s1

Self-paced

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Full course description

Explore the fast-paced and exciting world of marketing! Learn about the role of marketing in business in addition to the basics of business management, customer service, and economics. Examine how to identify target markets, perform market research, and develop successful marketing strategies. Discover the legal and ethical considerations of business and marketing, along with the impact of government on business.